Broker-owners often say, “I don’t recruit—agents come to me.” While it sounds flattering, it’s usually a growth blocker. Waiting for agents to show up isn’t a strategy—it limits you to whoever’s looking, not necessarily those who fit your culture or goals.

Top agents are rethinking how they market—what they focus on, what they automate, and what they build to last. These five shifts reflect the strategies behind the agents who are winning in 2025.

For Millennials and Gen Z, technology isn't just a convenience — it's the baseline. This generation has grown up tracking everything online, from food delivery to their investment portfolios. So why should buying or selling their first home feel like stepping back in time?

Explore how brokerages can better support women in real estate — highlighting what’s often missing and how Compass is working to change that.

Lexi Harrison, a Senior Strategic Growth Manager at Compass, brings a deep understanding of how personal branding can be the game-changer in real estate success.

Discover Rory Golod's insights on how Compass empowers agents with innovative tools, expert guidance, and a thriving community to build authentic brands and expand their networks.

Senior Strategic Growth Manager Sami Gordon has spent over four years consulting top agents in NYC and the Hamptons as they step into the Compass platform.