Stop Leaving Money on the Table: Master the Buyer Agent Commission
Laurie Gilmore and Steve Shull
Are you a real estate agent struggling to secure your desired commission when representing buyers? The landscape is changing, and now is the time to adapt. In this blog, we break down the insights from our webinar featuring top NYC broker Lori Gilmore and renowned coach Steve Shull. Learn how to confidently charge your worth, communicate your value effectively, and establish a standard of working only with buyers who value your expertise. Watch the webinar here.
Key Takeaways:
Mindset shift: This is about building trust, not just listing your skills. Are you a trusted advisor?
Walk-away power: Set a standard and stick to it. Only work with buyers who sign a buyer representation agreement. No exceptions.
The favorite or the fool: Are you the agent buyers actively seek out, or are you just part of their "due diligence"?
Process over personality: Have a clear framework for buyer consultations. Focus on understanding their needs and establishing mutual commitment.
Trust = value: When clients trust you, they'll value your services and gladly pay your full commission.
Actionable Tips:
Don't be afraid to ask: Most buyers expect to sign an agreement. It's a normal part of the process.
Frame the conversation: Clearly explain the agreement's benefits for the buyer (contractual or fiduciary duty,, exclusivity, clear fee structure).
Address concerns head-on: Be prepared to discuss recent industry news and the push for transparency.
Qualify your leads: Don't waste time on clients who aren't serious or committed to working with you exclusively.
Build relationships: Focus on long-term connections, not just one-off transactions.
Ready to Elevate Your Income?
Stop chasing after low-probability leads and start working with clients who value your expertise. Implement these strategies and watch your commission checks grow.*
Want to learn more? Visit the Compass website for additional resources and insights to help you thrive in the competitive real estate market.
Compass does not recommend one particular strategy or guarantee of results.*
Featuring
Laurie Gilmore
Compass Agent
Steve Shull
Compass Agent
